This is one tool I cannot live without. There are so many things going on in my business, it becomes almost impossible to manage all of it. Many times I buy info products and software online, and completely forget about it. And when I actually try that product, turns out they were not what I wanted. But by then, it would be too late and I cannot get a refund. So this tiny nifty tool reminds me about important stuff whenever I am just in need of it. The power of this tool is in its ease of use. Certainly the best Reminder tool I have ever used, well worth the price.